Google Ads Perth - Google Adwords Management - Scott Shorter in West Swan WA

Reliable ad copy is: • Clear and succinct • Aligned with consumer intent • Focused on advantages and value • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out versus rivals Good advertisement copy can improve your Quality Score, a metric used by Google to assess how useful and pertinent your advertisements are. Continuous optimisation includes: • Adjusting quotes • Testing brand-new advertisement variations • Eliminating low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Executing ad extensions • Examining budget allowance • Improving Quality Score • Keeping account structure These adjustments make your campaigns more effective over time. Reports may consist of: • Number of clicks • Expense per click • Conversions produced • Cost per conversion • Keyword performance • Advertisement performance • Audience insights • Budget plan patterns • Recommendations for improvement Clear reporting allows you to understand how your investment is carrying out and ensures that your marketing decisions are backed by real data.