Effective ad copy is: • Clear and succinct • Aligned with customer intent • Focused on benefits and value • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus competitors Excellent ad copy can enhance your Quality Rating, a metric used by Google to assess how valuable and appropriate your advertisements are. Ongoing optimisation includes: • Changing quotes • Testing brand-new advertisement variations • Eliminating low carrying out keywords • Adding brand-new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Examining budget plan allocation • Improving Quality Score • Keeping account structure These adjustments make your projects more efficient over time. Reports may include: • Number of clicks • Cost per click • Conversions generated • Cost per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget plan trends • Suggestions for enhancement Clear reporting permits you to understand how your financial investment is carrying out and ensures that your marketing choices are backed by genuine data.
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